Neena Johny SEO Analyst: Google Analytics

Google Analytics

Google Analytics is an important tool used for search engine optimization. It is a free service provided by google for tracking and analyzing website traffic. It was launched in November 2005. Using this service, we can track the location of visitor, how long they stayed, at what time they visited and their geographical position. At recent Google Analytics is the most widely used web analytics service on the Internet. It is offered in two additional versions, they are: Google Analytics 360 and Google Analytics for Mobile Apps

Visit

It is the count of times the website was visited.

Page view

It is the count of total number of pages viewed.

Visitors

It gives the user's count of our site.

Classification of Visits

Direct Visit

Visitors who visited the site by directly giving URL into their browser. It also refers to the visitors who clicked on the links from their bookmarks / favorites, links within emails, or links from documents etc.

Organic Visit / Natural Visit

Visitors coming through unpaid search engines such as google, bing etc.

Referral Visit

Visitors visits the website by referring URL from other sites.

Social Media Visit

Visits from social media sites such as facebook, twitter etc.

Visit from advertisements

Visitors visit the website from google advertisements.

Lets get started with Google Analytics

To install google analytics, first we need a google analytics account. We can set up google analytics account with the google account.

Steps

Login to google analytics through google.com/analytics.
Click Sign In on the right side of the window.
Click Analytics button. Now you will be redirected to the following page.
Three steps with greetings will appear on the screen. Now, click Sign Up button.
You will be redirected to the following page which shows the information that has to be filled for the webpage.
Add an account name, website name and website url.
Select appropriate industry from the category.
Choose the reporting time zone based on the working country.
Click on the Get Tracking Id.
Now google analytics shows its terms and conditions. Agree it by clicking I accept after selecting the working country.
Copy the Tracking Id.
Go to your blogger. Click Settings →Other →Paste the Id in google analytics text box →Save settings.
Go back to analytics page and copy the tracking code. Because it has to be pasted on every pages of website to know the status.
Again go to the blogger →Theme →Edit HTML→Paste the script before closing of head tag.
Click Save Theme. Now tracking code installation is completed.
Then go to analytics page and select All Website Data on the top left hand side and choose All Website Data.
Next step is to view the google analytics data. For this, go to google analytics page → REAL-TIME → Overview.
Now we can get the real time tracking overview of our website or blog.